BRAND + PRODUCT MARKETINGAsystem
I worked with the founders of this next-generation supplements company to develop their brand foundation, tagline, packaging, website, and press materials. Product education was a key focus given the brand’s focus on science-backed ingredients, as well as the need to navigate US advertising and packaging regulations for supplements. Bonus: For the launch, I wrote a limited-edition coffee-table book featuring interviews with 48 notable men from the worlds of art, sports, food, and culture.
As seen in Cool Hunting, Wallpaper, Robb Report, Paper, and WWD.
